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Pricing Psychology Strategies

October 8th, 2012 Leave a comment Go to comments
By Fiora

Pricing isn't all logic. People also buy at one price and not at another for psychological reasons - many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. Here's how pricing psychology can work for you.

Dr. Jensen has also performed dozens of pricing strategy tests for her own business launches - 1 magazine (Sportswoman) and 2 paid-subscription newsletters (Ancillary Profits and Media Marketing), all 3 of which she later sold) - and a book company.

"I'm amazed at how Pricing Psychology Report has helped me. I have...Read More...

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