Best Sellers In Forex Trading System

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Unique Selling Proposition - USP - How to Create

By Elena

The term Unique Selling Proposition was coined in the infamous, now out of print book called Reality in Advertising, written by the famed advertising guru Rosser Reeves (1910-1984). Ever heard M & M's USP melt in your mouth, not in your hand?" Yep, that's his, and many others too.

Your Unique Selling Proposition is the very first thing that you need to create before you focus on any other marketing material.

Domino's Pizza- Hot, fresh pizza delivered in 30 minutes or less, guaranteed." Again, nothing else needed. They have changed this over the years, due to some litigation about the drivers breaking...Read More...

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